Skincare brand Kiehl’s is paying tribute to the neighborhood that’s housed its flagship store for over 170 years by hosting a kick-off event that infuses local East Village icons while heroing the “born-and-bred New York City mentality,” all part of a larger and even more meaningful step to highlight the brand’s heritage values.
 
In addition to the grand reopening, a new creative campaign called “We Skincare About You Since 1851,” will launch this month in tandem to celebrate and reinvigorate Kiehl’s values.
 
“From our humble beginnings as an apothecary, we at Kiehl’s have long been committed to a unique business philosophy that is centered around enhancing our communities all over the world. Whether that’s through our products, the exceptional service we provide in our stores, our longstanding pledge to giving back, or ongoing sustainability efforts—our Kiehl’s communities are and always will be our biggest motivation,” said Leonardo Chavez, Kiehl’s global brand president. “Our new brand campaign is a celebration of that; it showcases our history of skincare expertise through the true faces of the brand—our Kiehl’s Skin Pros. The campaign is an ode to the brand’s heritage, where we are today, and where we’re going.”

About the Revamped Store

The revamped store will bring to life a full-circle look at Kiehl’s origins and growth, including iconic skincare favorites, skincare experts for consultations, and innovative technologies in-store that consumers can experience.
 
Kiehl’s has also introduced esthetician-led facials at its flagship store, a pilot program where Kiehl’s Skin Pro Estheticians will use advanced technologies partnered with high concentrations of unique, efficacious formulas. Each facial will begin with a thorough skin analysis using the latest diagnostic technology, followed by a curated treatment for a personalized experience and product regimen.
 
“As we look back on our 171 years of heritage and service to our communities, we’re pleased to take this moment to look ahead to our future with our beautiful new historical Flagship in the East Village and our meaningful new ‘We Skincare About You’ campaign that highlights the incredible personalized service our Kiehl’s Skincare Pros offer our customers,” said general manager, Ramzy Burns.